1. NEW EU POLICIES
GPP - Green Public ProcurementGreen Public Procurement (GPP) is defined as "a process whereby public authorities seek to procure goods, services and works with a reduced environmental impact throughout their life cycle" (Communication (COM (2008) 400) Public procurement for a better environment).
The GPP approach seeks to
PEF - Product Environmental FootprintThe Product Environmental Footprint (PEF) is a multi-criteria measure of the environmental performance of a good or sevice throughout its life cycle.
The PEF establishes precise rules for the analysis of the environmental profile of a product.
This will lead to high data quality standards.
In particular the PEF aims to:
Product PassportThe Product Passport is one of the proposals formulated by the European Resource Efficiency Platform (EREP).
The Product Passport aims to:
2. REFERENCE STANDARDS
The nine principles
Source: ISO 14020
The new environmental claim is based on the nine principles identified in the ISO 14020. These principles define the characteristics that environmental labels and declarations must include.
three Types of communication
When combined, these tools provide complete and accurate communication. However, when taken individually, none of them are adequately exhaustive to meet all communication needs.
3. MARKET NEEDS
1) The consumer asks for information about material performance.
1) The material manufacturer needs B to B communication.
2) The material manufacturer is also interested in managing communication to the consumer (B to C).
1) A consumer interested in buying a house may ask for information about the windows’ performance.
2) A consumer re-furbishing his/her house, buys windows and asks for information about the performance of the product.
1) The company producing windows is interested in managing such communication by ensuring that suitable information is provided to the customer by the construction company (B to B plus B to C).
2) The company producing windows is interested in managing communication to the consumer (B to C).
1) A consumer buying milk asks for information about the performance of the product.
1) Company producing milk provides information about the environmental performance of their milk to a company producing yogurt (B to B).
2) The company producing milk is interested in managing communication to the consumer (B to C).
4. Advanced communication technologies
The new environmental claim is a synthesis of the strengths of the current standards and meets the requirements of the European Policies
Rationale behind the preliminary selection of the environmental aspects
LCA profileThe first set of aspects is designed to provide information about the overall environmental profile of the product. These are closely related to the PEF approach and address key features of the EU environmental policy for the next few years.
Resources EfficiencyThe second set of aspects is intended to highlight the committment of the manufacturer in reducing resources consumption through the use of recycled or renewable materials and energy.
UseThe third set of criteria includes very important information for the consumer on the environmental impact of the product during use.
End of lifeThe fourth set of criteria provides information about the end of life of products and is closely related to the concept of Product Passport.